Hello Design Thinking
is an online course created by IDEO’s digital product team that introduces non-designers to the concepts of the design thinking process and offers designers a tried-and-tested approach to creative problem solving. Led by IDEO founder David Kelley, learners view past case studies with IDEO experts and engage in five interactive activities, with the goal of walking away with foundational knowledge of design thinking and how to apply these tools and processes to your own work.
We used both wireframe sketches and paper prototypes to test and receive feedback from a group of professionals with a varied mix of experience in design thinking, from individuals who used the process in their day-to-day to individuals who have heard about it and wanted to know more. We worked with design researchers to test some of our assumptions during user interviews and uncover insights into the way we could best teach this introductory class.
After several months of trials and testing on various platforms, our team designed and built the Hello Design Thinking experience. IDEO’s first short-form online class is designed and maintained on the Webflow platform.
As lead designer, I worked on the UI and interaction design of the web experience and was active in the early research phase. In addition, my role also required that I put on a variety of hats to help assist in the go-to-market launch of the course such as digital marketing campaigns and QA with the developer on the course experience.